Partnerships With Purpose: The Brands Supporting Women’s Golf

Growing women’s golf requires more than participation.

It requires an ecosystem.

Clubs, coaches, retailers, health professionals, travel companies, equipment brands, media partners and community organisations all have a role to play.

At AWGN, we are fortunate to work with organisations that recognise both the commercial potential and the broader value of supporting women in golf.

Our partnerships are not simply about logo placement.

They are about creating better experiences for women.

Our national partnership with Kieser is helping us bring health, strength and wellbeing into the golf conversation.

Voyages.Golf supports the growing connection between women’s golf and travel, helping us explore meaningful golf experiences both domestically and internationally.

Callaway Golf supports the women’s game through equipment, events and ongoing engagement with our community.

Through American Golf Supplies, brands including PING and ECCO form part of the broader network supporting AWGN members and events.

The House of Golf plays an important role in retail and helping women access equipment, apparel and advice.

And our media partner Bison United helps AWGN capture and communicate the stories, people and experiences behind the community.

Together, these organisations contribute to something larger than individual events.

They help create an environment where women’s golf is visible, valued and invested in.

This matters because women entering golf are not one homogenous audience.

They are consumers.

Travellers.

Business leaders.

Parents.

Professionals.

Beginners.

Experienced golfers.

Club members.

Health-conscious women.

And people looking for meaningful social connection.

The opportunity for brands is therefore significant.

But the most successful partnerships will be those that understand the community first.

AWGN’s role is to connect aligned organisations with women in ways that feel useful, authentic and relevant.

As our national community continues to grow, we intend to deepen this approach.

We want to work with partners who share our values, who listen to women and who want to contribute meaningfully to the future of the game.

Because strong partnerships do more than support events.

They help create lasting pathways, stronger communities and better experiences for women in golf.