Älskar Golf is the new name in Women’s Golf - distinguished by its feminine designs, great fit and technical solutions.

Älskar Golf launch collection The Fairway is your Runway

The new brand was born out of frustration in the golf clothing market, when the Swedish-born founder Kim Tapper moved to Australia she discovered how tough it was to find cute and well-fitting women’s golf wear. Not only did the shops stock little women’s wear, but the women’s golf fashion was very conservative and dull compared to the menswear. So she set out to create what she could not find.

The launch collection named The Fairway is your Runway has a 70s retro feel drawing inspiration from sports icons like Laura Bough, and golfing supermodel Cindy Crawford, the range seamlessly blends vintage chic with high-tech activewear. Carefully curated the collection includes everything from top to toe with, golf bottoms, golf tops, and golf accessories and is guaranteed to have something for everyone, whether you are a seasoned golfer lining up that birdie putt or a beginner strutting down the fairway to make a double bogey.

Älskar Golf hopes to empower women to feel their best on and off the course, by giving them the freedom to perform and look wonderful. The Swedish word Älskar is transitive to Love, the brand was created out of the love of golf and hopes to share this love with you. Love Golf, Älskar Golf.

Don’t miss the exclusive discount for AWGN members - use code “LoveAWGN” at check out for 30% off the launch collection on alskargolf.com . Valid until 30 April 2024

AWGN Alskar Golf new collection golf clothes images.png

T&C:s Discount is applicable to all orders over $50 AUD. Offer available online at alskargolf.com. Offer ends 11:59PM (AEST) 30 April 2024.

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Drive Her Forward: Empowering Women in Golf